Active visitors
Simple, clear
website analytics
See traffic, pages, sources, devices, and active visitors in real time—all from one focused dashboard.
From a single visit to the complete user journey
Analyze traffic, content, acquisition, devices, and conversions together with one consistent set of metrics.
Live visitors
See who is online, which pages they are viewing, and how activity changes in real time.
Explore realtime analytics →Page analytics
Compare page views, visitors, and engagement to find popular content and pages that need attention.
Explore page analytics →Source analytics
Separate direct, search, referral, and campaign traffic to understand where every visit comes from.
Explore source analytics →Device insights
Understand desktop, mobile, browser, and operating-system usage to improve the experience with confidence.
Explore device insights →Goals and events
Track sign-ups, enquiries, purchases, and other key actions to connect traffic with business outcomes.
Learn about event tracking →Multi-site management
Manage multiple websites from one account and switch between data views without repetitive work.
Explore solutions →Go beyond the numbers and know what to do next
Drill from trends into details with consistent metrics that answer your team’s most common growth questions.
- 01Detect changesIdentify traffic shifts through trends and realtime data
- 02Find the causePinpoint contributing sources, pages, and devices
- 03Validate resultsMeasure improvements continuously with goals and events
Understand your website data in three steps
Keep your existing workflow and start viewing data as soon as setup is complete.
Add your website
Enter the website name and domain to generate a unique site identifier.
Install the tracking code
Add one lightweight snippet to your pages and verify the allowed traffic sources.
View your analytics
Start with live visitors, then explore pages, channels, devices, and goals.
Clear answers for every kind of business
Content and media
Find the topics that drive sustained reading and repeat visits.
Corporate websites
Understand the complete path from acquisition channel to enquiry.
Ecommerce and retail
Evaluate product-page performance and measure key purchase actions.
SaaS and products
Use events and goals to understand sign-up, activation, and feature adoption.
Purposeful, clear data from collection to reporting
Collect only essential analytics data and protect its quality with site isolation, source validation, and layered processing.
Turn complex traffic into clear answers
Add your website and tracking code to build a reliable data view from the very first visit.